It all starts with a simple conversation . . . !
ideaologie was created to offer dynamic support and multi-faceted expertise for businesses of all sizes; leveraging strengths in Strategy, Branding, Licensing, Business, and Marketing. I realize that just like individuals, no two companies are exactly alike, and I handle each client on an individual basis. ideaologie studies each company holistically – reviewing the architecture and archeology of the business, and continually asking the question “What if . . . ?”
I have found from years of experience that building a company, and a brand, is much like building a house. If you attempt to start your construction with walls and a roof, your house will quickly tumble. With every situation, you must begin by building a firm foundation for the business – looking at each and every aspect of the culture, the finances and the activities of the company - to establish the platform from which the rest of the company can be grounded (a factor that is true of existing businesses as well as start-ups).
ideaologie has refined a recipe for the necessary strategic support, development and ideation for all levels of clients: retailers, manufacturers, artists, and businesses. I ensure the success of my efforts, and negotiate the greatest return on investment for all aspects of your business. I assist in charting the path forward with strategic options; factors that enhance the company’s positioning, and determine how the company launches to market and competes day-to-day. With years of building and maintaining the best companies and brands in the world, ideaologie has refined and forged the path for properly building your company brand.
ideaologie works comprehensively with our clients, offering both introductory and long-term conversational options. I will not only build your company brand with a solid ground and tough structure, but at the end of the day, ideaologie will ensure great success and satisfaction with each client interaction.
I can help you change your business forever!
“What you have done for other companies?” you ask. I am happy to share some of my successes:
- Based on our market needs analysis, I created and developed a new line of humor cards, WeinerDog™, for Sunrise greetings that increased the original company sales plan by 200% in the first year (the line is still growing strong after eleven years!)!
- Through strategic planning, asset allocation and key networking as President and COO, I helped increased licensing revenue for Kathy Davis Studios more than 250% in a three year period of time, and initiated the single largest license agreement in the history of the company!
Here are a few of the many other companies we have successfully worked with:
Disney, National Geographic, The Discovery Channel, Harry Potter, Nickelodeon, Mary Engelbreit, Kathy Davis, Bonnie Marcus, Joy Butler, Sandra Magsamen, and Flavia . . . to name a few!
Target, Walmart, Michaels, Lowe's, Home Depot, Barnes & Noble, and Wegmans
Greeting Card Companies
American Greetings, Hallmark, Sunrise Greetings, Kathy Davis Studios, Mary Engelbreit Studios, Bonnie Marcus Collection, Borealis Press, 1canoe
National Geographic, Moyer Indoor/Outdoor