I believe the strategy of the company is founded in the development of a strong recognized brand, whether it’s targeted to the consumer, the manufacturer, or both. I help develop a comprehensible Brand Strategy to use when defining the brand to all outside partners. This can only be accomplished by understanding how the brand came to be and defining your "WHY!" - and includes celebrating the brand successes and understanding its shortcomings. This process can culminate in a Brand Licensing Guide including the essentials: brand statement, logo(s), fonts, brand colors, image and editorial guidelines.
STRATEGY AND IMPLEMENTATION
- “Deep Dive” Brand Exploration
- Retail Development
· - Brand Extensions
LOGO AND BRAND IDENTITY