One of the possible and rewarding components of the growth of existing brand revenue stream is the development of a well-planned licensing strategy. My combined 30 years in licensing experience allow me the ability to identify potential new sources of opportunity, continue to build on existing licensing partners, and effectively manage through the negotiation and agreement process - to maximize your brand’s potential for all parties involved.
STRATEGY AND IMPLEMENTATION
- “Hunting” (seeking new business) versus “Farming” (harvesting existing clientele and business)
- Industry Overview and Key Partnerships
AGREEMENT REVIEW, NEGOTIATIONS AND COMMUNICATIONS
BRAND GUIDE
