I am a huge fan of Seth Godin, and look forward to his daily thoughts about the world - personal and business. In my business, I am always talking about "brands" and how they are impacting the world of business at all levels. So, I was so enthralled by a recent daily posting on Mr. Godin's Blog regarding brands and logos, and wanted to share it with you . . .
THE TRUTH ABOUT LOGOS
Here’s a simple test:
Ask a few people to name a logo they like.
With very few exceptions, people will choose a logo that’s associated with a brand they admire.
That’s because what makes a good logo is a good brand, not the other way around.
I couldn't agree more!
You can find the actual post at https://seths.blog/2018/08/the-truth-about-logos/